The businesses at MCM Comic Con London are the beating heart of the event. From the dizzying days of tech to post-pandemic rebound, the exhibitors have shown nothing but resilience, re-imagining their businesses in order to keep the creative industry alive.

It must be remembered that the so-called ‘indies’ or independent publishers, not to mention the exhibitors at MCM Comic Con London, are businesses. In HMRC speak, they’re known as limited companies, corporations, sole traders and CIC. They file their P11D and tax return every July and at end of the financial year. This thing called pop culture is a proper economy that employs workers.

“Pop culture is a business.”

Their contribution to the economy isn’t solely by what is earned through sales to consumers, but also by the suppliers and subscriptions that they pay for – plus the VAT they pay on top of that. It’s only fair for trade bodies and the powers-that-be listen to these industry players and respect them because pop culture is a business.

We take our hats off to these people who set up their tables and booths to sell their wares directly to the fans, and wrote imaginative programmes for these lovely events. That’s creative entrepreneurship.

We hope more support is given towards

  • Developing creative talents. That is, don’t scrap Humanities off the university list of courses, make them accessible to all walks of life, and design the courses with continuous professional development in mind.
  • Encouraging financial literacy by providing programmes at council and trade levels for creative startups, and accountancy advice for SMEs.

More on MCM Comic Con on Story Of Books